Scholar Showcases Studio Character in Ad-Libs 1.0 Original – Motion design [Video]

Leveraging an array of motion techniques, CD Will Johnson and the Scholar crew unleash their inner characters in this in-house short film “enhancing behavioral type in literal and metaphorically kinetic ways”.

Will Johnson: “With project timelines shrinking and viewing mediums shifting, we wanted to create a type project that was fast paced and super scroll-stopping. Embracing the chameleon-like personalities at Scholar, we set out to challenge the norm of type and messaging.

“It’s about the vibe as much as the technical challenge of stitching each different moment into a cohesive collection of design. Allowing unique personalities to interact with different words in energetic ways, yet always with a keen eye on how the visuals thread the needle and sew together the collective.”

Production: ScholarCD: Will Johnson Art Director: Zach Herdman, Irma Hasanic Managing Director/EP: Kirsten Noll EP: Antonio Hardy Director of Production: Tyler Locke Head of Production: Nicole Smarsh Associate Producer: …

Tags Artist, Artwork, Brand, Photoshop, Web Design