What is Branding? The Tackle – Common Cents Edition with Chepkoech Towett [Video]

We cannot fully answer the question ‘What is Branding’ if we cannot say what branding is not. Branding is not having a logo or website or branded merchandise. A brand sells intangible things like value, experience and magic.

Join me in this interview as I teach more of what Branding is all about, a little bit of marketing, data protection, web and graphic design and the state of ICT in this nation.