Grow an Agency AMA Live with Steven Pope [Video]

Ask Steven Pope Live on camera! Click this Streamyard link → https://streamyard.com/ua6j85995i to join us on stage.

Few reminders:
→ Make sure your mic and cam are on before joining the Streamyard session.
→ Prefer typing? Drop your questions in the chatbox and we’ll cover them live.
→ Have your agency-related question handy for a focused discussion.
→ For Amazon-specific topics, join us on Tuesday for the PPC AMA with Kevin Sanderson or catch the Friday Q&A with Noah Wickham.

Why is this Agency Owner AMA a game-changer?

Because you’re not just an audience member — you’re a live co-star, grilling Steven Pope with your most pressing agency conundrums!

Set a reminder for April 4, 12 PM ET.

Here’s the rundown:
→ Jump onto the virtual stage, mic and camera at the ready, to ask Steven your top questions in real-time!
→ Prefer typing? No sweat. Hit up the chatbox during the stream with your questions.
→ Get the insights you need for agency success — live, unfiltered, and direct from the source.

This isn’t just another podcast. It’s a turning point for your agency.

Be there, be seen, be heard.

#MyAgencyGuy #AmazonAgency #AgencyOwnersPodcast #AskStevenPope #AgencyAMA

Timestamps:
00:00 – Introduction to My Agency Guy Service
09:58 – Welcome to My Agency Guy AMA
10:25 – Discussing Agency Growth and Services
11:00 – Introduction to SOPs and Brand Strategy Playbook
12:21 – Agency Growth and Client Case Studies
14:40 – Live Q&A Begins with Bev: Agency Scalability and Focus Areas
17:17 – Bev’s Agency Profile and Clientele
19:03 – Identifying Client Needs and Agency Direction
22:09 – Scaling Down Services for Efficiency
24:57 – Contract Strategies for Agency Services
27:27 – Introduction to Standalone Services
28:02 – Importance of Amazon SEO
28:15 – Customer-Centric Approach in Agency Services
29:38 – Ignoring Competitors and Focusing on Your Own Growth
30:03 – Demand for Design Services and Lack of Interest in Logistics Support
31:02 – Strategy for Avoiding Amazon Fees
32:02 – Feedback on Guest Participation
32:27 – Key Metrics for Client Growth
33:57 – Importance of Click-Through Rate
34:50 – Outbound Sales Process and SOPs
35:21 – Structuring Project Management with Asana
36:00 – Task Template for Client Onboarding
37:11 – Handling Vendor Central Image Swaps
38:28 – Using Vendor Image Country Link for Uploading
39:31 – Building Outreach through YouTube and LinkedIn
40:57 – Importance of CTR and Image Optimization
41:30 – Customer Contacts and Conversion into Services
42:02 – Importing Amazon Reviews to Shopify
42:48 – Transitioning Clients to Full Service Packages
43:37 – Conducting Free Audits for Potential Clients
45:02 – Tips for Improving Keyword Rankings
45:39 – Offering Image CTR Hack Service
46:22 – Client Inquiry and PPC Management Pricing
48:55 – Options for Utilizing Amazon Reviews on Shopify
49:56 – Decision to Switch to Full Service Management
50:28 – Agency Owner’s Role in Auditing and Problem Solving
52:05 – Three Deep to a Seat Policy for Talent Management
53:03 – Importance of Taking Care of People in Agency Space
54:14 – Challenges in Retaining Talent and Agency Growth
55:19 – Agency Turnover and Education Focus
56:18 – Attracting Talent with a Strong Reputation
58:48 – Warm Outreach and Networking for Client Acquisition
59:00 – Significance of Getting Reps and Building a Portfolio
1:01:32 – Utilizing YouTube for Education and Client Acquisition
1:02:44 – Importance of Continuously Creating Content
1:03:38 – Expanding Content Topics as Agency Grows
1:04:02 – Benefits of a Strong Content Library for Client and Talent Acquisition
1:05:24 – Virtual Assistants as a Funnel for Hiring
1:06:30 – High-Level Stats of YouTube Analytics
1:07:54 – LinkedIn as a Content Platform and Its Challenges
1:08:07 – Percentage of Customers Coming from Content
1:09:05 – Difficulty of Outbound Strategies and Repetition
1:10:46 – Case Study of Scaling an Agency and Its Complexities
1:11:47 – Scaling an Agency: Challenges and strategies
1:12:33 – Exploring New Platforms (eBay and TikTok Shop)
1:13:05 – Identifying Ideal Customer Profile (ICP)
1:14:00 – Category Specific Agencies vs. Category Agnostic
1:15:02 – Product Predictability on Amazon
1:15:35 – Building Client Relationships and Scaling Clientele:
1:16:23 – Addressing Live Audience Questions
1:19:58 – Agency Revenue and Management
1:21:52 – Prospecting and Sales Strategies
1:22:25 – Utilizing Amazon Reviews on Shopify
1:22:43 – Expectations for Agency Account Managers
1:24:04 – Agency Team Structure and Efficiency
1:26:19 – Concluding Remarks