How Atrium Health Amphitheater is boosting sales in Macon [Video]

According to Mayor Lester Miller, the Turnpike Troubadours concert on Saturday had the highest attendance so far this year.

It’s helped boost sales for some businesses nearby, like Amici, that’s less than three miles away from the amphitheater. Co-owner Jon Joiner said they’ve been preparing to get ready for the shows.

“Already noticed an uptick in our business and our sales on the days of the events. The first one was ZZ Top, Lynyrd Skynyrd. we definitely saw more traffic coming in,” Joiner said.

Amici is the official pizza sponsor of the amphitheater, which means they get to serve their food, like pizza and fries, to concert-goers inside the show.

“We’re getting a lot of marketing behind that and obviously it’s the talk of the town right now. So we’re getting a lot of recognition, brand recognition,” Joiner said.