10 Expert Tips To Help You Build Your EDU Brand [Video]

This week at the FETC Conference (http://fetc.org) in Miami Florida, I had the opportunity to meet and reconnect with hundreds of amazing educators and educational technology companies. The time spent here interacting with all of these amazing entities has made me realize a few important things about Building Your EDU Brand (http://www.buildyouredubrand.com) .

In this episode of the Jeff Bradbury Show (https://www.teachercast.net/episodes/jeff-bradbury-show/) , we take a look at 10 Expert Tips To Help You Build Your EDU Brand. Some of these things seem pretty easy. Some of the items on the list might have you puzzled. After speaking with several great educators at the conference this week, it is certain that everyone has gone through these steps and mastered many if not all of them.

If you are a blogger, podcaster, speaker, author, or another type of EDU Content Creator, don’t forget to vist our podcast homepage and subscribe to the podcast on your favorite podcast player today!

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The TeacherCast 90-Day Email Marketing Challenge

At this moment, I’m guessing you might fit into one of these categories:

1. You have a great idea that you would like to get noticed by the educational community
2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today! (https://www.teachercast.net/90-day-email-marketing-challenge/)
In this challenge, you are going to learn:

• How to find and target your Avatar to grow your email list.
• The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
• How to grow a successful Social Media strategy that gets you noticed and grows your email list.
• How to create a branded professional slide deck for your next conference that grows your email list.
• How to fight the war on the inbox and what it means for your unopened emails.
• How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
• and much more …

(https://teachercast-educational-network.ck.page/26909ec070)
Reflections From Our Previous Episode

Episode 2: 5 Rules of Personal and Professional Brands (https://www.teachercast.net/captivate-podcast/jbs-ep2-5-rules-of-personal-and-professional-branding/)

• By Hyper-Focused
• Be Authentic
• Have a Story
• Be Consistent
• Live Your Brand
10 Expert Tips To Help You Build Your EDU Brand
Identify Your Target Audience … EARLY

For so many educators, they create content just to create content and then all of a sudden they call themselves a business owner and entrepreneur. This is almost completely backward from what happens in the non-edu world.

In business, you spend months trying to figure out a pain point. Then you try to come up with a cost-effective solution to solve that pain point. Then you learn everything about who has those pain points and you do everything that you can to attract them to your solution. Sounds pretty easy???

Successful companies identify who their target market is first and THEN create the solutions.
Be An Expert In The Industry

Have you ever listened to a speaker or heard a podcast where someone was “trying” to sound like an expert but you had your doubts? In this age of quick and easy Google search, anyone can read a blog post and become an expert … so what set’s you apart?

When creating an identifiable EDU Brand, it’s important that you also establish your credibility or authority in the subject. This not only helps people identify with you but gives people a reason to follow what you are preaching on your platforms.
Create Content Worth Coming Back To

Everyone can create content. But how many times have you clicked on a link and looked at something for 2 seconds only to agree never to visit the website again?

No matter the topic, strive to come up with valuable content that answers the questions your avatar has in a way that entices them to either stay on your site searching for more answers or click on the next post or tweet that they see.
Create Value Around Your Content

Once you know what type of content you need to create, you should take the time to ask what you can do to create value for your content.

For example, you might create free content (https://www.teachercast.net/attc-instructional-technology-coaching/tech-coach-templates/) in the form of ebooks, or PDF’s that can serve as lead-magnets for gaining email subscribers.
Leverage Your PLN To Evangelize For You

Do you have a blog or a podcast? Invit…