Wyeth Indonesia: Nurturing Lives, Connecting Screens [Video]

Discover how Nurturing Lives, Connecting Screens: Wyeth Indonesia campaign reached substantial brand uplift by partnering with mediasmart and dentsu.
Leveraging mediasmart’s Household Sync technology and location-based intelligence to re-target highly engaged audiences on their mobile devices and nudging them to take action. This seamless integration helped to reinforce brand messaging and significantly boost brand awareness among new mothers, health conscious individuals, parents.