Low vision Aussies spotlighted in Visions Australias campaign via The Open Arms [Video]

The Pupil Project shows the world through the eyes of someone with low vision – a condition that can’t be corrected with glasses, contact lenses, or surgery.

Unlike someone who is blind, people with low vision don’t tend to carry a white cane or have a guide dog. The video campaign follows three Australians with the disability, highlighting the daily challenges they face. 

With Australia’s low vision population expected to increase by 25%, The Pupil Project aims to highlight ways the community can assist these people.

Vision Australia national brand and marketing manager Kristy Richards said: “With the help of ethical advertising agency, The Open Arms, we were careful in the way we delivered our advocacy messaging.”

“Like other brands, we’re aware that consumers are becoming increasingly compassion fatigued, so we wanted the tone of our videos to be witty, fun, and upbeat while inviting viewers to educate themselves on the topic.”

Further Vision …