Will the Power of Influencers Impact the 2024 Campaign Trail? [Video]

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics.

Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles. To dig deeper into this evolving tactic, I’m summarizing insights from a recent conversation we had with our influencer marketing team discussing the potential impacts influencers could have on the 2024 race and beyond.

Watch the 7-minute video below, or read along below if you’d prefer. A more direct recap of this conversation first appeared on Carusele.com.

Why Campaigns Want Access to Influencer Audiences 

A major driver of political influencer marketing is influencers’ sway among younger voters – a hugely coveted demographic. As we know, Gen Z and Millennials heavily value social media voicesand often trust influencers’ opinions over traditional advertising. …