VWs Super Bowl Commercial Was The Big Winner Last Night [Video]

The Kansas City Chiefs won the Super Bowl last night, but they weren’t the only ones that scored big.

Quite the opposite as companies spend millions on Super Bowl commercials in an attempt to generate buzz. This has resulted in iconic ads that sometimes far outlive the products they promote – here’s looking at you Chrysler 200.

That being said, a number of automakers sat on the sidelines this year. As a result, BMW, Hyundai, Toyota, and Volkswagen were the only game in town.

Out of the four, Volkswagen was the big winner as a study from EDO found it generated the greatest online engagement on the automotive side. It had an “engagement index” score of 1,694 and created 1,594% as much engagement as the median-performing Super Bowl ad.

Volkswagen’s ad, An American Love Story, ranked third overall and was beaten by commercials for Wicked and Deadpool & Wolverine. Kia’s ad came …