Thisaway incorporates shapes of the sport into Padel Social Clubs identity [Video]

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

Padel was launched in the 1960s in Mexico and is a cross between tennis and squash, played by four players. It is widely considered the fastest-growing sport in the world – particularly in Spain and Italy – with over 25 million active padel players in over 110 countries, according to the International Federation of Padel.

Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts. In a bid to change this, Padel Social Club tasked Thisaway with creating a brand that brings padel to a UK audience.

Early on, the studio noticed that the recent surge of interest in the game brought a number of brands into the market, however, …