The Three Critical E’s of Successful Digital Marketing [Video]

The Three E’s of Social Media (Join me at www.MarketingLegend.com)

First educate Your Customers. Your content must be of value and timely to your customers. If you are a florist, tell your readers what flowers they should be planting at this time of year. If you are a chef, tell your readers how to cook great food, pair wines, or invest in the right vintages. The more valuable your content, the more people will read it and pass it along to others, thus growing your list and your following.

Engage Your Customers. Be controversial, ask for opinions, tips, stories, pictures, feedback, and participation. Let your followers enter to win free prizes, discounts, and insider specials reserved only for them.

Entertain Your Customers. You MUST entertain your read-
If your communications do each of these three E’s, your readers will not mind that you have inserted a promotion or ad within the copy, just as they see in magazines. On the other hand, if all you do is bombard them with discount offers week after week without providing any of the above value, your lists and readership will shrink rapidly.

These three concepts are the mantras for social media. The basic idea is that you should communicate with customers and form a relationship with prospects and customers before trying to sell anything.

Educate, engage, and entertain your readers with your social media. Then, and only then, try to sell them something.