Maap (https://maap.cc/) sells premium cycling apparel designed in Melbourne, Australia. On today’s episode, Maap’s Oliver Cousins explains why he invested in their brand identity right from the start.
Topics we cover:
1. Why it’s critical to nail down your branding, early.
2. How to work with a creative agency to figure out your brand identity.
3. How to design a product that balances form and function.