The Knot Worldwide builds brand awareness using employee stories Stories Incorporated [Video]

The Knot Worldwide

When The Knot Worldwide needed to update its candidate and employee experience, they turned to Stories Inc. In a few short months, they had culture content that outperformed expectations both internally and externally.

Watch how they did it

Company

The Knot Worldwide’s (TKWW) global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action.

The core of TKWW business is their industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding services.

TKWW has over 2,000 team members working in more than 16 countries. Roles at TKWW span sales, operations, marketing, engineering and more.

Challenge

TKWW had internal and external reasons to create content using employee stories.

TKWW’s annual company meeting was missing a key element: sharing their team members’ stories and how they impact the company mission. TKWW wanted to create …