STUDY REVEALS HEALTH-CONSCIOUS AUDIENCES STRUGGLE WITH CONNECTING PHARMA MESSAGING ACROSS CHANNELS | PR Newswire [Video]

Research from PatientPoint and MAGNA Media Trials shows consumers prefer to see educational messaging at the doctor’s office versus other channels 

, /PRNewswire/ — PatientPoint and MAGNA Media Trials released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all other channels as the most trusted source of health information, regardless of respondents’ age. The study found ads showed in an HCP office earned up to +16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

“We continue to explore the benefits of matching the right audience with the right message across industries,” said Kara Manatt, EVP of Intelligence Solutions, …