Rethinking Relevance & The Paradox of Choice in Advertising With Rokts Rozen Beet.TV [Video]

SAN JUAN, PR — The ad industry has grown up talking about the “right ad to the right people at the right time”. But is “right” really what’s relevant?

In this video interview with Beet.TV, Doug Rozen, CMO, RokT, distinguishes between the “right” ad and the “best” ad.

“The right ad is all about being personalized, the best ad is taking it a step further and understanding when we can be most relevant,” he explains. This shift in focus, from a personalized ad to the ‘best’ ad, is at the heart of Rozen’s philosophy.

Rokt is a global company specializing in e-commerce marketing technology. The company’s proprietary platform leverages algorithms to help online businesses optimize customer engagement through targeted advertising and personalized experiences during the transaction process.

Their services include ad serving, offer recommendations, and data analytics to increase conversion rates and customer acquisition efficiency. Rokt integrates with e-commerce sites, …