Product Management , Unit 3 , Marketing Management. [Video]

Product Decision Concept, New Product Development, Diffusion Process, Product Life Cycle, Product Mix Strategy, Product Line strategies, packaging/labeling, Pricing Decision, Pricing Strategy
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Product Decisions: Concept, product hierarchy, new product development, diffusion process, Product Life
cycle, Product mix strategies. Packaging / Labeling: Packaging as a marketing tool, requirement of good
packaging, Role of labeling in packaging. Pricing Decisions: Pricing concepts for establishing value, Pricing
Strategies-Value based, Cost-based, Market-based, Competitor based, New product pricing – Price
Skimming & Penetration pricing