Platige Image Shares Versaces Bright Crystal Campaign [Video]

The BAFTA-winning production studio Platige Image contributed the VFX work for the latest campaign for Versace’s Bright Crystal fragrance line, with contributions primarily centered on compositing the VFX work into the set decorations developed by director Gordon von Steiner.

“Our mission was to conceive, develop, and then insert our computer-generated visual effects into a space built out of a multitude of mirrors,” said VFX supervisor Bartosz Krasicki. “Curiously enough, we spent most of our time working not on the effects and the imagery but on developing concept art that aligned with the director’s vision. This task was made that much easier by the fact that we’ve already worked together in the past.”

During the post-production process, Platige handled VFX for three pivotal scenes, including the initial scene involving a mirror, where actress Lily James interacts with a mysterious liquid that acts as a portal to an alternate reality. The second scene depicts the camera descending through …