Pablo Escobar’s Brother Tried Trademarking Late Colombian Drug Lord’s Name, European Court Says No | Latin Post [Video]

Pablo Escobar may be Colombia’s most notorious drug lord ever, but that did not stop his brother from trying to cash in on his name by trademarking it. However, an EU court rejected the notion, ruling that the names of slain drug kingpins like Escobar cannot be trademarked, even by direct family.

Pablo Escobar’s brother Roberto de Jesús Escobar Gaviria, founded Escobar Inc, a tech company that makes smartphones and also sells cryptocurrency called Escobar Cash. However, the European Court of Justice ruled on Wednesday that he cannot copyright his infamous brother’s name.

EU’s intellectual property office (EUIPO) previously refused a trademark application by Escobar Inc. in 2022, with the European Court of Justice upholding that ruling, stating, “EUIPO correctly found that those persons would associate the name of Pablo Escobar with drug trafficking and narco-terrorism and with the crimes and suffering resulting therefrom, rather than with his possible good …