On Its 100 Years Anniversary, LUX Aims to Change Feminine Identity With ‘In Her Name [Video]

Empowering Women Worldwide Through Inclusive Naming Practices: LUX Launches ‘In Her Name’ Campaign.

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SINGAPORE – Media OutReach Newswire – 18 April 2024 – LUX, the global beauty brand under Unilever, proudly announces the launch of its new campaign, ‘In Her Name’, aimed at empowering women, as they bring to attention the unconscious bias of naming children in China.

Traditionally, when naming children a few names chosen have connotations that reflect gender stereotypes, with girls receiving names like “Quiet” and “Small” to signify demure femininity, while boys get names like “Strong” and “Victory” to denote dominance. Interviews with women from diverse backgrounds revealed first-hand the impact of societal norms on their identities, resulting in unfair treatment or unrealised potential.

LUX, the global beauty brand under Unilever, proudly announces the launch of its new campaign, ‘In Her …