More chemistry meetings, please: Agency new business leaders 2024 wish list [Video]

At a recent roundtable with new business professionals from The Drum Network, they shared with us the dream of a standardized and rationalized pitch process that would no longer take days’ worth of repeated work or wasted effort on doomed responses. Before we let them go, we let the assembled experts loose to dream for even more. Here’s what they’d like to see change in the new business and ‘growth’ game in the next few months: more chemistry meetings, deeper respect, and more early honesty.

George Sanders, head of growth, Earnest: “I hope that we’re going to see more return to human-based networking. We’ve got so much automation, at such veracity and scale, that people are losing trust in businesses. They want to connect with real human people who understand what they want, and who care about what they do. The dream sold by lead automation and demand generation agencies is facing a lot of scrutiny: …

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