Mindgruve and Kick It California Tackle Public Health Epidemic with Gamified App | PR Newswire [Video]

The New Smoking and Vaping Cessation App Will Offer a Personalized Quitting Journey for Californians

, /PRNewswire/ — Mindgruve, one of the premiere digital marketing agencies in the U.S., is excited to announce its partnership with Kick It California, the longest-running statewide phone-based tobacco cessation program in the U.S. The collaboration focuses on a complete redesign of the app formerly known as NoButts and NoVape, now rebranded as the Kick It app, tailored to aid users in their journey to quit both smoking and vaping. The app officially launched on December 29, 2023.

Here’s a look at the new Kick It app.

“Our user experience teams have skillfully crafted a more engaging quitting experience that expands beyond traditional cessation resources, encompassing a broader range of tobacco products,” said Chad Robley, CEO and co-founder of Mindgruve. “We’re confident that this new app will be a powerful behavioral modification tool for Californians.”

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