7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

Microsoft tells European regulators Google has an edge in generative AI [Video]

Categories
Branding Management

Tech giant Microsoft told European antitrust regulators that rival Google has a competitive edge in generative artificial intelligence (AI) due to its trove of data and AI-optimized chips.

Microsoft’s comments were in response to a consultation launched by the European Commission in January on the level of competition between tech companies in generative AI. 

Generative AI tools like OpenAI’s ChatGPT and Google’s Gemini can produce human-like content in response to written prompts, but have triggered concerns about misinformation and intellectual property violations.

“Today, only one company – Google – is vertically integrated in a manner that provides it with strength and independence at every AI layer from chips to a thriving mobile app store. Everyone must rely on partnerships to innovate and compete,” Microsoft said in its report to the Commission.

EUROPEAN LAWMAKERS PASS AI ACT, WORLD’S FIRST COMPREHENSIVE AI LAW

Microsoft explainedthat Google’s AI semiconductors will give it a competitive advantage for years to come and that its large sets of proprietary data from …

How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads