Marketing Goals – Interest to Advocacy

Learn how to set marketing goals, measure success & key metrics to build interest and advocacy with your customers.

This week our focus is on the middle and bottom of the marketing funnel where we learn about purchase and loyalty goals. We explore strategies that convert interest into action, turning potential customers into dedicated advocates. You will have details on why & when you will focus on goals in this area with specific examples that can be used for both B2B & B2C companies.

Chapters:
0:00 Introduction and Funnel Overview
1:25 Marketing Goals Guiding Questions
2:45 Review – Awareness & Consideration Goals
4:55 – Decision Stage – Why, When & Examples of Tactics
11:02 – Loyalty Stage – Why, When & Examples of Tactics
15:53 – Garden Grows – Demo Company – intro
16:47 – Decision – Example Goals, Metrics & Tactics
26:00 – Loyalty – Example Goals, Metrics & Tactics
30:37 – Free Download – Editorial Calendar, Analytics, Stakeholder List (Excel Spreadsheet)
31:19 – Next Steps & Resources

Presentation slides can be downloaded here (PDF) https://bit.ly/marketing-goals-interest-advocacy-slides

The Marketing Goals Series

The objective of this series is to help entrepreneurs and business owners understand the importance and what is involved in developing a marketing goals and objectives that align with both your sales strategy & overall business goals.

From understanding the top and middle-of-the-funnel goals to converting interest into advocacy, this month is a roadmap for entrepreneurs and marketing coordinators aiming to refine their marketing strategies. Present your goals, receive valuable feedback, and celebrate the milestones you aspire to achieve in this interactive and goal-driven series.

Other Videos in the series:
-Marketing Goals & Objectives – Getting Started – https://youtu.be/soAGtAYZ_Qo?si=st0NDASYQCXt72Oq
-Building Brand Awareness & Consideration – https://youtu.be/6y2GzPYgeHk?si=nd8yZfgX6-Zyjld0

To implement these goals into your Marketing Plan,
-How to Write a Digital Marketing Plan https://youtu.be/5KKLN2dWdSU
-Template here https://acornstudio.marketing/digital-downloads/p/write-digital-marketing-plan-template-guide

More resources https://acornstudio.marketing/downloads

For marketing support, see our services here and reach out to our team https://acornstudio.marketing/services