284. A Digital Marketing Masterclass with Carl Willis [Video]

I was super pumped to have Carl Willis, founder of Simplicity Marketing LLC, join the show to give the audience a digital marketing masterclass. Carl specifically tailored his business to help insurance companies market themselves, and because of that has a ton of knowledge and experience in this niche. We talked about why individual agents NEED to be investing in their own marketing, the importance of knowing everything you can about your target buyer, and how to plan out your content to reach your audience most effectively.

Carl also gave some incredible tips on how algorithms work in the modern social media world, and gave advice on getting started with producing content that will make you seem like you’re everywhere.

Join us this week on Bullpen Sessions for so many valuable insights in this digital marketing masterclass.

📒 Show Notes and Resources 📒

KEY MOMENTS

6:56 – Differentiating Your Corporate And Personal Branding
10:31 – How Well Do You Know Your Ideal Customer?
12:59 – Tailoring Your Content Strategy For YOUR Audience
21:35 – Generating Leads Through LinkedIn
30:55 – You NEED To Be Seen On Every Platform
35:52 – The CEO Mindset: Building Your Legacy Brand Through Media

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🎯 Other resources to help you hit your goals 🎯

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Download the Broker Marketing Playbook
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