Marketing Audit Look Over our Shoulder [Video]

A marketing audit comprehensively reviews a company’s marketing strategy, tactics, and results. It aims to identify areas of strength and weakness in the marketing plan and opportunities for improvement. A marketing audit typically involves an analysis of the company’s marketing mix (product, price, promotion, and place), target audience, messaging, branding, and marketing channels. Companies can gain valuable insights into their marketing performance by conducting a marketing audit and developing more effective strategies to achieve their business objectives.