Lessons From Building an Authentic Personal Brand With Video (with Michael Ruiz)

In this livestreamed and unedited conversation, Michael and I discuss the process of building an authentic personal brand and the benefits of building in public.

We explore the concept of finding purpose and pursuing alignment in life, as well as the adventure that comes with it. We also discuss the importance of projecting positivity and the power of projection in creating a unique brand.

Chapters
00:00 Introduction and Setting Up the Live Stream
01:08 Building in Public and Sharing Lessons
06:11 The Objective: Building an Authentic Personal Brand
09:23 Finding Purpose and Pursuing Alignment
12:07 The Adventure of Finding Alignment
14:50 The Ever-Present Pursuit of Purpose
23:07 Discovering and Developing Your Unique Brand
25:03 The Power of Projection and Positivity
26:38 The Venn Diagram Exercise
32:24 Defining Sovereignty in the Brand
37:08 Exploring the Intersections of the Venn Diagram
38:07 The Intersection of El Salvador and Bitcoin
40:25 El Salvador: Community and Ecosystem
46:22 El Salvador: A New Era
53:39 Proof of Work: The Foundation
01:03:53 Content Strategy: Infotainment and Storytelling
01:11:47 Building in Public: Collaboration and Transparency