JimCarrey Branding Quote [Video]

You might not think it right now…

But your brand has everything it needs to grow and build a business that will stand the test of time.

You might say to your brand doesn’t have enough people, money, time or resources.

But do you know what?

You can turn your brand’s limitations into your biggest advantage if you embrace them.

Why?

Limitations are the sandbox your brand gets to be creative in. Limitations encourage you come up with solutions that bigger brands are too slow to adopt themselves.

Are you still not convinced? Well, here’s three brands that thrived within their limitations:

(Save this for later if you need a little reminder)

Twitter

Twitter have come a long way since the 140 character limit imposed when they were still using SMS texts. The limitation is Twitter’s USP, because it challenges their audience to be the wittiest person on the internet. Today the brand has managed to stay relevant by leaning close to their brand origins.

Doctor Who

Most shows wouldn’t survive their main character leaving. Doctor Who not only survived William Hartnell’s departure, they embraced the change. This allowed Doctor Who to create a completely distinct brand identity that’s spanned 6 continents for almost 60 years. The best part? The brand has a built in brand refresh button everytime the Doctor regenerates.

Basecamp/37 Signals

What can your brand do with a zero outside funding and a small team with a 7-hour time difference between them?

Quite a lot actually!

The software they built to manage their web design business was so successful it replaced their main offering. Founders Jason and David have also published 5 books. Which includes the New York Times bestseller, ‘REWORK’. Today, the brand has the resources and team they originally “lacked”… but, they still use constraints to avoid building bloated products.

Reference:
Rework by Jason Fried and David Heinemeier Hansson

#brandingshorts #businessshorts #motivationshorts #entreprenuerlife

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Do Feel like your brand could use improvement but are not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic, and memorable logo and brand identity system?

Schedule a brand discovery consultation call here –
https://www.elementsbrandmanagement.co.uk/schedule-a-call

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Want brand strategy videos designed to help you to unlock your brand’s potential so you can stand out from the competition and create impact subscribe here – https://bit.ly/2A8kpif

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Website – https://www.elementsbrandmanagement.co.uk
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Listen to The Unified Brand PODCAST here:
iTunes: http://apple.co/3s6LM1C
Spotify: http://spoti.fi/3sdg5nq
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OTHER RESOURCES

How strong is your brand, take our brand assessment and find out – https://bit.ly/2VksUSj

Unified Brand Podcast – Interviews and insights into growing your brand – http://spoti.fi/3sdg5nq

Brand building course – Learn how to build a magnetic brand that stands out from the competition
and grows your business – http://bit.ly/2Zw5dos