Is juice having an identity crisis? Why your guava, lychee or kiwi juices might be suffering from ‘applejuiceification.’ WHIO TV 7 and WHIO Radio [Video]

After a social media user known as @echetus posted a photo on X, formerly known as Twitter, from a grocery store juice aisle, they opened up a now-viral conversation about ingredient labels, “shrinkflation” — and apples.

Above an image of a seemingly endless variety of juices, @echetus wrote, “Applejuiceification and the illusion of choice,” followed by a series of photos that offered a closer look at each flavor. The thread included juices from British brand Innocent as well as Naked Juice and showed that the primary ingredient— even if labeled as something else — is apple juice. For example, Innocent’s “Berry Set Go” juice, which highlights raspberries and cherries, lists apple juice as its main ingredient, making up 82% of the drink.

“We’re all under the grip of Big Apple,” replied @krxsctr to the thread.

Yahoo News reached out to both Innocent and Naked Juice, as well as @echetus, but didn’t receive a response.

According to the British Soft …