Introducing supertri: Inspiring the Competitor In Everyone | PR Newswire [Video]

, /PRNewswire/ — supertri is the new name and vision for Super League Triathlon and commits to ‘Inspire the Competitor In Everyone.’ supertri gives the company its first refresh since launching in 2017 and brings its professional closed league and Esports pillars into one future-facing platform with mass participation races set to receive their own brand identity.

The refresh is driven by the organic growth of the company, which started with a vision to make professional triathlon entertaining and has developed to a wider mission of inspiration. supertri will continue to deliver both entertainment and inspiration across all it does by formalizing the values which have driven its success so far and living by these guiding principles.

The refresh will also touch the various pillars of the business. All professional racing falls under the supertri banner with a focus on the fastest, most tactical, technical, entertaining and innovative triathlon formats …