How to Stop Acting Like a Marketer and Start Acting Like a Publisher [Video]

“Wow! Check out what technology is making possible!”

If Intel’s digital magazine iQ could speak, that’s what it would say. One article, for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants.

iQ by Intel may not sell those emergency buttons, the bee-like drones, or any of the other tech-driven creations it covers. And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. iQ simply tells fascinating story after fascinating story of technology in the world.

I discovered iQ while writing this post. It didn’t take long for me to sign up. And that, I realized, is how the media model – the very thing discussed here – works.

Today’s savvy content marketersare at least eyeing if not yet adopting the business model established …