How to create a multi-channel content strategy for your business? [Video]

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✔️ Descript: https://www.descript.com/?lmref=mRKPXg

So many small businesses struggle to stand out online these days, and it’s no wonder why – crafting top-notch content requires so much time and effort. At the same time, surveys indicate that nearly half, 47% to be exact, of small business owners handle all their marketing efforts solo. Considering this, it’s no wonder many can’t spare the time to post fresh content every day and on all of the platforms.

That’s where a smart multi-channel content strategy comes into play, especially for inbound marketing. In this video, I’ll share with you my process for creating a comprehensive content marketing strategy for your business.

00:00 Introduction to Multi-Channel Content Strategy
00:49 Developing Your Content Mission Statement
02:31 Understanding Your Buyer’s Journey
04:36 Conducting Competitive Analysis
06:10 Inventorying Existing Content
06:57 Developing Your Multi-Channel Content Strategy
09:42 Creating Your Multi-Channel Content System
11:39 Building Your Content Calendar
12:32 Making a Repurposing Plan
12:37 Conclusion and Next Steps

✨ Relevant blog post: https://www.superchargedcontentsystem.com/blog/multi-channel-content-strategy