How to Build a Marketing Engine through Content with Joe Michalowski [Video]

​​In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares his unique perspective on adapting strategies for client success in a competitive digital environment.

Joe emphasizes the importance of leveraging content to address customer pain points. He outlines effective methods for creating content that resonates with target audiences, highlighting the need for authenticity and value-driven messaging. The discussion also explores how small marketing teams can punch above their weight through strategic planning and execution.

The conversation wraps up with insights on measuring marketing success. Joe stresses the significance of aligning marketing metrics with business goals to truly gauge the impact of campaigns. This episode offers valuable advice for marketers looking to refine their approach and drive growth in the B2B sector.