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How Steve Buscemi Helped Save the Ghostbusters Firehouse [Video]

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How to Market your Brand

While proton packs aren’t really a thing, and there is no solid evidence that 100-foot tall marshmallow monsters can be summoned by interdimensional supermodels, at least one aspect of the Ghostbusters universe actually exists here in the real world. Okay, two if you count Ecto Cooler.

I am, of course, talking about the iconic Ghostbusters firehouse, which has a prominent role in the new sequel Ghostbusters: Frozen Empire (and its marketing campaign).

In the original movie, the firehouse is a rundown dump, perfect for three disgraced academics to launch their highly-illegal, ethically-questionable business. But in real life, Hook & Ladder 8 is a working New York City Fire Department fire station.

Amazingly, the building is over a century old, and served the community in Tribeca for decades before it was immortalized in film/‘80s toy commercials. 

Despite the fact that it was beloved by fans of the movie (and also fans of buildings not getting burned …

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