How a Marketing Leader Relentlessly Drives Alignment With Sales [Video]

• Marketing
• Marketing Strategy
• Video

15 Nov 20

Lori Christiansen, VP of Marketing at Motus, joins us to discuss how to drive alignment between marketing and sales to accelerate revenue growth.

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies that create strong alignment win 38% more deals and retain 36% more customers than those who are not aligned.

On today’s show, Lori Christiansen, VP of Marketing at Motus, joins SBI Managing Director, Tony Erickson, to discuss how market-leading companies drive alignment between sales and marketing to accelerate revenue growth.