Here’s why Nike wants to make Air Force 1 sneakers harder to find [Video]

Nike Air Force 1 and Nike Pegasus sneakers are everywhere. That’s a problem for Nike, and it wants to make them harder to buy.

Nike is scaling back production of these classic sneaker lines to prevent discounting and make room for its newer lines.

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The Air Force 1 and Pegasus are staples of Nike’s sneaker lineup, and some of Nike’s oldest sneaker lines. The Air Force 1’s are known for their all-white design, while the Pegasus have large Nike swooshes on their mid-sole. They are both marketed for everyday wear, but growth has slowed for these lines and other Nike products, and stores have been promoting the shoes more frequently to clear the glut off shelves.

This is a risk for Nike, which sees itself as a premium brand that wants to protect its ability to sell merchandise at higher prices and prevent products from being discounted too heavily.

So …