H/L Creates New Brand Identity for Xonar: An Expression of True Security [Video]

Today, Xonar Technology Inc. and H/L announced the launch of a new brand strategy and identity to create a digital presence for the technology company. The new brand conveys how Xonar’s multi-sensor, AI-empowered security system redefines physical security screening. Throughout their work, H/L leaned into the company’s philosophy of True Security. The spirit of True Security is empowering security personnel with state-of-the-art screening technology that leverages machine learning and artificial intelligence to minimise human error and maximise throughput and accuracy. Xonar’s flagship product, Xonar TruePort, was purpose-built to enhance venue safety as well as guest experience.

​

Through qualitative research and a thorough understanding of the competitive marketplace, H/L developed the brand positioning, manifesto, product naming and brand assets including a vibrant logo, brand standards, best practices, and an energetic new website.

The new website communicates how Xonar is at the forefront of security screening innovation, blending advanced multi-sensor technology, cutting-edge image …