You know the ad, the slow pour, the anticipation… but did you catch the hidden detail that made this Guinness ad part of marketing history?
Not only is this a masterful piece of storytelling, with a fantastic soundtrack (from Leftfield), brilliantly shot with a visceral and action-packed edit.
The full ad is 119.5 secs long which is the exact amount of time it takes to pour the perfect pint of Guiness.
#branding #creativeads #creativeadvertising #marketingcampaigns #guiness