GENUINE LAUNCHES NEW BRAND IDENTITY TO CONVEY DIGITAL-FIRST APPROACH AND FOCUS ON ACCESSIBILITY | PR Newswire [Video]

, /PRNewswire/ — Genuine, a leading digital experience agency part of Jack Morton, today announces the launch of a new brand identity. The updated look and feel for the agency are based on its new innovative brand strategy, prioritizing accessibility, and digital best practices at its core. This transformative initiative represents a significant milestone for the company as it redefines its identity to align with its values and capabilities closely.

The new brand, which debuted on Genuine’s website and social channels, was crafted by its creative and strategy team, who seized the opportunity to create a digital-first brand that reflects its passions and capabilities and serves as a beacon of authenticity and inspiration in the industry.

“Our goal was clear from the outset: to update our brand to not only showcase our expertise but also embody our genuine spirit,” said Jen Poirier, EVP, Managing Director, Genuine. “We approached this endeavor with the same rigor …