Full Stack Project: Automating Customer Relationship Management – V1 Introduction [Video]

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Chapter 1: Project Introduction
Welcome to the Lemon Squeeze Marketing project! In this chapter, we’ll introduce the project goals and objectives, focusing on automating customer relationship management processes for Lemon Squeeze Marketing.

In this project we will perform full-stack methods to help Lemon Squeeze Marketing track their marketing efforts and also help automate lead generation efforts.

Lemon Squeeze Marketing has partnered with several local brands and talents in Houston to help raise brand awareness. Lemon Squeeze Marketing is helping the local community better connect by bridging the gap between local business owners, local Houston talent, and the local Houston community.

To help with the efforts, Lemon Squeeze Marketing has gifted local Houston owners and talents two free digital products and one free email marketing campaign to help connect with their ideal audience.