French telco Eir repositions brand as ‘eir for all’ [Video]

French telecommunications company Eir has unveiled ‘eir for all’ as its new brand identity, and will spend €2m on the company’s first rebrand from Eircom in 2015.

The company said eir for all “underscores the company’s enduring commitment to enhancing connections across Ireland”.

“Through eir for all the company showcases its efforts in fostering inclusivity and accessibility, reinforcing its vision of a connected community where everyone can thrive,” the company stated.

The new brand identity was unveiled to 3,000 Eir staff at events in the Dublin HQ today, at customer care hubs in Sligo, Cork, Limerick and Waterford, and in retail stores.

The company said eir for all will feature in its national sponsorships and community partnerships, including the GAA Hurling All-Ireland Senior Championship, GamerFest, and Special Olympics Ireland.

The marketing push behind the rebrand includes a TikTok performer, a young hurler, a Special Olympics athlete, a family of gamers and a group of surfers.

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