Exploring Innovative Marketing Strategies with Mona Kinal [Video]

This week on Not Another Marketing Podcast I’m chatting with Mona Kinal the CMO of G2A, the world’s largest global marketplace for digital entertainment. We’re delving into often overlooked marketing channels and strategies.

We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A’s brand strategy, utilising brand archetypes like ‘The Explorer’ to differentiate and engage in the digital entertainment realm.

A lot of the chat is about exploring various marketing channels beyond the conventional ones, including the effectiveness of partnerships in e-sports, education, and traditional sports sectors to broaden outreach and engagement.

Connect with Mona

https://www.g2a.com
https://www.linkedin.com/company/g2a-com/
https://www.linkedin.com/in/mona-kinal-51255163/

00:00 Introduction
02:51 Exploring the Concept of Web3
05:13 The Role of Brand Strategy in Marketing
07:42 The Importance of Market Research and Data Analysis
10:43 Exploring Different Marketing Channels
13:38 The Impact of Sponsorships and Partnerships
21:39 Measuring the Return on Investment
27:02 Conclusion and Final Thoughts