Episode 8 – How We Prove the Value of SEO and Content Marketing to Clients [Video]

Seven months into one of our engagements, the CEO asked us “when will the volume of high-quality leads start to go up?” The typical answer from most marketers is to say “I don’t know” or “it depends,” but we wanted to provided a more data driven answer.

We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads due to where they were already ranking for high-intent keywords. Now, we had the challenge of presenting the argument and data to them.

In Episode 8, we share projections that we did to help make the case that we were on the cusp of achieving ROI and share our thoughts and analysis of where the client is at 7 months into the engagement.

Sections:
0:00 Preview
1:35 Intro
1:54 Client situation
8:31 Risk of churning
10:26 Client questions the value of your service
11:36 How long does it take to get on the first page of Google?
16:23 How we did ROI projections
23:28 Conversion rate analysis
26:36 Sharing Projections
28:49 What other marketing channel gets these results?
36:27 Our positioning to the client