Eoss Soyoung Kang on how giving bestie vibes, not brand vibes captivates Gen Z [Video]

Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting key CMOs – and how their roles are evolving. In the first installment of the series, Eos’s CMO Soyoung Kang shares how to win over dubious Gen Z consumers.

As young consumers become increasingly discerning with the brands they support, Soyoung Kang, the chief marketing officer at skincare company Eos Products, stands out for her knack for crafting authentic and resonant connections with this demographic.

In fact, forging such connections makes up a crucial part of her role at Eos, where she leads strategy, planning and operations for marketing, product and e-commerce at the Gen Z-focused brand.

Kang brought a wealth of experience and perspective to Eos when she joined the team in 2018, having served as a marketing executive for renowned brands like Bath & Body Works and Victoria’s Secret.

Her accolades further underscore her impact …

Tags Digital Marketing, Entrepreneur, Lead Generation, Market Your Business