Email marketing design styles to increase click rates [Video]

In today’s video, we’re diving into the world of email marketing and exploring three different email design styles that can help you convert readers into customers: the inverted pyramid, zigzag, and single column.

These design styles are designed to guide your readers’ attention, improve engagement, and drive desired actions.In this video, you’ll learn about:

Inverted Pyramid: This email design style starts with an eye-catching image banner, followed by a large, clear headline and concise body text. The email ends with a strong call-to-action button to guide readers to take action.

Zigzag: The zigzag design style strategically bounces the reader’s eye down the page, alternating content sections on opposite sides of the email. Each section contains a clear call-to-action relevant to the core message, keeping readers engaged and focused.

Single Column: This straightforward design style features a large, engaging image at the top, a small amount of text to keep the email simple, and a single, prominent call-to-action button at the bottom. It ensures a consistent reading experience across all devices.

Experiment with each design to see what works best for your audience and your business.

These styles can help you create emails that not only look great but also drive results! Whether you’re a beginner in email marketing or looking to improve your skills, this video has something for you.

Let us know in the comments which design style you’ve tried and how it worked for you.And don’t forget to grab my free list of 50 Tried & Tested Subject Lines to increase engagement rates for ecommerce stores: