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Don Cheadle Stars In New PopCorners Commercial [Video]

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How to Market your Brand

Known for delivering a delicious, crunchy popped-corn snack that fans desire, PopCorners continues to break convention and unlock snacking possibilities by delivering a great tasting product that is never fried. This week (March 20), the brand launched a campaign that adds a twist to an often-clandestine setting.

The new commercial, called “Get Caught with Something Good,” stars award-winning actor Don Cheadle as a mysterious speakeasy host, secretly serving his favorite PopCorners to guests who arrive expecting to enjoy something bad but get caught with something good.

“I was excited to work with PopCorners on this commercial and promote a product I love — particularly the White Cheddar flavor,” says Cheadle. “While PopCorners might not actually be forbidden, we had fun leaning into the idea of the snack being so good it’s worth enjoying in secret.”

The commercial, which follows last year’s “Breaking Good” campaign that ran on the world’s biggest advertising stage, …

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