Data Dilemma: Navigating Ownership and Consent in Today’s Retail Landscape [Video]

🛍️ As more consumers opt for online grocery shopping, understanding stock availability becomes crucial, highlighting the broader narrative of data’s role in consumer experience.

💡 We discuss the often-overlooked aspect of data ownership, especially in the context of emerging channels and regulatory landscapes like GDPR. Brands must navigate the complexities of personal identification information (PII) and first-party consent to leverage consumer insights effectively. 📝

Get the entire conversation here –
https://www.theoohinsider.com/rae-pricespider/