Content marketing recap: September 2012 (Video)

With the onset of October, online marketers are probably getting ready for upcoming holiday shopping and end-of-year business buying – and September web developments offer plenty of strategic insights. Watch Zach Michonski give Brafton’s recap of September’s biggest content marketing updates, complete with insights on what they could mean for your strategy. (You can also read our blog post below!)

Content investments rise

• A report from Optify found successful brand marketers say content creation takes up the bulk of their time, with 30 percent spending more than 15 hours of their week on content.
• What does this tell us?  Businesses should consider the competitive necessity of high-quality, diverse content creation, but those who find it a challenge to manage are not alone. IDG reports more than one-third use agencies for content marketing.

Web video consumption rises

• Video content is particularly in demand, with comScore’s most recent numbers showing the audience for web videos is at an all-time high. According to the research …