Many say the app brings in a percentage of their income and has led to lucrative brand deals.
CLEVELAND — For Stefan Johnson, TikTok brings in about a third of his income, with nearly 8 million followers on the app.
“TikTok is a second income for me and it’s an outlet to express myself freely, so it’s a little concerning that may be going away,” Johnson said.
His focus is on food reviews in Cleveland. That landed him quite the following that led to big brand deals.
“I’ve worked with brands like McDonalds, Pizza Hut, Applebee’s, Oreo to promote their product on my platform,” Johnson said.
“It will be interesting to see what happens and how this affects other social media in the future,” Aimon Ali said.
“Instagram feels a lot more curated now, it’s hard to also reach a strong audience, whereas Tik Tok you can easily go viral or reach an audience, the views …