Beckman Foundation Reveals Updated Logo and Refreshed Visual Identity in Lead Up to Organization’s Semicentennial Anniversary | PR Newswire [Video]

Implementation of New Color Palette, Typefaces, and Iconography across Brand Touchpoints Starts in March

, /PRNewswire-PRWeb/ — The Arnold and Mabel Beckman Foundation, a 501c3 organization which has provided more than $700 million in grants to researchers in chemistry and life sciences since 1977, is debuting a new look for its brand that includes an updated logo and refreshed visual identity designed in collaboration with Nien Studios and Torchbox. The modernization represents the first major change to the organization’s branding in decades, with a rollout planned over three quarters to start in March 2024, ahead of the lead up to the Foundation’s highly anticipated 50th anniversary.

“It was important to us that our new look maintain the original ethos and purpose, so our strategy was to introduce an up-to-date color palette, clean up the typography and adapt the iconography while preserving its initial priorities.” – Dr. Anne Hultgren, Executive Director

“The approaching milestone provided us with the impetus for reviewing our brand,” explained Dr. Anne …