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Bay FC, the newest NWSL team, is breaking records (and molds) before it’s even kicked a ball WSOC TV [Video]

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Brand Development

The record-smashing, mold-breaking plan took shape deep in the heart of disruption, first in Silicon Valley, then inside the San Francisco offices of a $75 billion investment firm.

It began with a vision shared by four former U.S. women’s national teamers. They didn’t just want to bring an NWSL club to the Bay Area. “We want to go big,” Aly Wagner said. “We want this to be an iconic global brand.”

So they sought out tech executives and venture capitalists. They laid out financial projections, and did a couple seed rounds. For years, they networked, then went in search of a lead investor with the wealth to bring their vision to life.

And what they found was very different from the millionaires, with an “M,” who bankrolled the early years of the National Women’s Soccer League.

Wagner found Charlotte Waxman, who led them to husband Alan Waxman, the CEO and …

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